Popular Social Media Platforms 2024 By Country. Detailed analysis by the team at kepios shows that there were 5.22 billion social media users around the world at the start of october 2024, equating to 63.8 percent of the total global population. Our carefully curated list of 2024 social media statistics provides a vital snapshot of the current social media landscape.
As of august 2024, facebook has 3.07 billion monthly active users (maus), making it the world’s most popular social media platform. In 2023, meta platforms, which owns facebook, instagram, and whatsapp, generated.